Thursday, 10 September 2009

Counterfeit Protection via Color Coding

A Genetic Fingerprint in Colour-Code

"Like a genetic fingerprint, SecuPack, developed by 3S Simons Security Systems GmbH, can be added to primary and secondary packaging as a legally binding counterfeit protection. Folded cardboard boxes, tubes and blister packaging of different materials secured with SecuPack enable on the spot authentication. Additionally, customary product security systems like seals, labels, holograms and closures can be optimised with the 3S technology.


The SecuPack 3S technology is based on the smallest micro colour-code particles, called SecuTag. SecuTags are made of melamine alkyd polymers, manufactured in different sizes ranging from 8 to 90 micrometers (μm). With the so-called sandwich method, the different colour components are layered on top of each other. The selection of the colours and their sequence make up over 4.35 billion individual company codes. If two or more colour-codes are combined, the number of possible codes is practically infinite. The layers are prepared with normal, ultraviolet or infrared colours and can optionally be provided with magnetic properties."

"In its purest form SecuTag has the substance of a very fine powder. In this condition, the code is added to various transfer media, such as clear varnish, adhesives and resins before it is applied onto a packaging. The colour-codes can also be combined with pastes, polymers in solution, liquids, powders and granulates. The colour-codes can be applied to different materials by established printing processes, directly added to the products or applied by a dispenser. The dispenser offers the possibility of easy application during the packaging process as no major changes in the packaging line are required. The application is effortlessly accomplished in-line with the packaging of the product. As a result, application on almost every solid matter, such as metal, plastic, paper, glass, aluminium and textiles, is possible.


It is a nice system and without doubt forgery-proof, but it has one big, big, problem. Colour-code protection is invisible to the eye, which means that the consumer is not able to verify himself the authenticity of the product he wants to buy. The retailer can, as a standard pen microscope is sufficient for identification, but the retailer can be as tricky as counterfeiting is profitable."

Anton Steeman, September 1st, 2009
http://www.packagingdigest.com/blog/1540000754/post/1030048503.html

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